Edinburgh Larder
The Edinburgh Larder is often referred to as a ‘hidden gem’ tucked away just off the Royal Mile, winning a whole host of awards, and regularly being heralded as the best café in Edinburgh. The Cafes are recommended in guidebooks across the globe as being the perfect place in the centre of Edinburgh to enjoy the very best ingredients Scotland has to offer in a relaxed and friendly way.
Scope:
The scope
The task was to reskin the website using newly commissioned photography and videography and to improve the overall user experience, including a review of the functionality of the menu’s, allowing Café staff to update menu’s regularly and to make it easier for customers to view what’s on offer.
New signage was created for the Café and the overall brand experience was to be consistent across both online and offline communications.
The concept of the design was to ‘frame’ the photography so that users experienced the atmosphere of the Café, whether it was the stunning food on offer using Scottish ingredients, or the general buzz and atmosphere in each of the Café’s. An eCommerce system was implemented to allow the sale of gift vouchers and to accept deposits for events.
The result
The responsive menus have been set up using tabs which allows the user to easily view the different menus on offer across all device sizes, the staff can easily update the site content including menu’s, opening times and any weekly offers available. The site emphasises the overall relaxed and welcoming nature of both Café’s and we are now looking at promoting the menus at various times throughout the day.
