Muirfield
The Honourable Company of Edinburgh Golfers is one of the oldest and prestigious golf clubs in the world dating back to 1744, the club has hosted The Open sixteen times and many other events including the Walker and Ryders Cups.
Scope:
Digital design, WordPress development, members website, eCommerce and merchandising.
The scope
The Club and Clubhouse had undergone substantial modernisation and it was decided that the website should reflect these changes.
The scope of the project was to evolve the design and functionality of the website with an improved visitor booking system, to use new photography and drone footage to showcase the course layout and to develop a Members only merchandise micro-site.
Design and functionality
Working with Muirfield, I developed a number of wireframes to establish the best user journey through the booking system and merchandise areas. Specific ‘call to actions’ were developed to highlight the various content areas of the site.
The eCommerce system was built to the club’s requirements, merchandise was categorised and the payment functionality was disabled so that payments could be made via the EPOS system within the clubhouse.
The result
The result was an improved, clean layout which works across all device sizes, the site is now offers better flexibility for future development. The booking process is now more streamlined for visitors and new functionality for members includes an up-to-date members directory, a members area with tee time booking, calendar and document storage space, club handbook, committee meeting minutes and latest news.
The new merchandise area has an improved range of garments, accessories and other gifts, the club admin has better categorisation of products and brands, tagging, related products (upselling/cross selling), improved photography and allows for future scalability.
